Today, Rhude label launched its very first branding campaign featuring rapper Future. The brainchild of founder and creative director Rhuigi Villaseñor, Rhude, has seen escalated growth since its inception in 2013. The campaign showcases the brand’s full journey, from word-of-mouth organic growth to becoming a Paris Fashion Week regular, and most recently posting “three to five times top-line sales growth over the previous months.
Future Stars in Rhude’s Male Campaign
Villasenor chose Future, who is known for his prowess in rapping, to represent the campaign. He was dressed in leather jackets and parkas, leather hats, bandanas, and a bandana print bag from Rhude’s Spring and Fall 2021 collections.
According to Villasenor, they had shot the endorsement months ago after Future agreed to feature their label. He further explained that Future declined to be the face of other heritage brands at their expense. Therefore, concluding that the rapper is their brand enthusiast and that he and he have a personal relationship.
“He’s a brand supporter with whom I have a personal relationship.”
Moreover, Villasenor partnered with Future on merchandise for his 2019 album “The Wizrd.” He went on to say that Future is one of the few mavericks who made his sound.
Is a Women’s Campaign on the Way?
Mr. Villasenor announced that in light of adding women’s mix to his collection, they would see that they launch a women’s campaign. However, he made it clear that only men’s campaign will be seen in Los Angeles on billboards.
“I’ve put a lot of emphasis on the storytelling,” Villasenor said.
“While the product has powered the company, it’s critical to hit the refresh button to ensure the narrative is straightforward and concise.”
He also added that from December to this year, their sales have been booming. And all that is attributable to their customers shifting to e-commerce. I mean, making profits at a time of the pandemic is such a good omen. More to companies, investors, entrepreneurs, and organizations are all complaining about the plunging economy.
Meanwhile, the introduction of women’s wear to the Villasenor collection is quite an achievement. This is because the brand has an equitable way to ensure both males and females are represented. Mr. Villasenor, who founded his brand from a simple customized T-shirt, has blossomed into an international celebrity fav label.
His creation of women’s designs from his mens’ foundation was because of a desire to make women feel powerful and strong instead of dressing in men’s clothes. Being a designer, Villasenor states that making meaningful, honest clothes and that can be worn for a long time is what interests him. Therefore, his career as a stylist is not just inborn but rather a way of serving society. Every human deserves to feel beautiful, and their way of dressing can determine that.
“I’m using the foundation of menswear, but I want to give women a wardrobe that empowers them rather than only dressing them in men’s clothes,” he said.